Corporate Profile
Eton Properties Philippines, Inc. is a prestige property company that specializes in the following:
- Development of premium and mid-income residential and commercial buildings;
- Construction of IT- and BPO-ready office buildings;
- Creation of mixed-use master-planned township projects that incorporate residential, office, commercial, leisure
and institutional components;
- And development and management of hotels and shopping centers.
Though a new player in the Philippines’ booming real estate industry, the Eton name has already earned a reputation
as one of the top developers in Hong Kong and mainland China, particularly in Beijing, Shenzen, Dalian and Xiamen. It is responsible
for prestigious and highly in-demand developments such as the Eton Hotel, Eton Tower, Banoo Vill, Queen’s Garden, Radio
City and Dragon Center, among others. From Hong Kong and China to the Philippines, Eton Properties Philippines will bring
with it the same dedication to quality, attention to detail, and fine craftsmanship that has made its counterparts world-class
real estate developers.
In order to achieve its strategic objectives, Eton Properties Philippines, Inc. is capitalizing on its Seven Strengths:
- Extensive land holdings in prime locations, particularly in Makati and Ortigas central business districts;
Manila, Pasay, and Paranaque Bay Area; Mactan, Cebu; Cabuyao, Laguna; Calatagan and other strategic locations in the Philippines
- Financial muscle of the Lucio Tan Group of Companies
- Reputation and credibility of the Lucio Tan Group of Companies
- Synergy with the wide network of businesses within the Lucio Tan Group of Companies: banking and finance,
transportation, hotels, etc.
- International reputation and track record of Eton Properties
- Management’s excellent record and administration experience
- Aggressive sales, marketing and promotional efforts
AFFILIATES COMPANIES
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PHILIPPINE AIRLINES Known as “Asia’s First Airline”, PAL is the country’s
national flag carrier. For over 60 years, PAL has served as an integral part of Philippine life, history and development. |
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PHILIPPINE NATIONAL BANK Formed in 1916, PNB is the fourth largest private local universal bank in the
Philippines. Its main thrust is the promotion and development of small and medium agri-based enterprises. It also
lends support to telecoms, steel, energy and other heavy industries, including domestic and international trade activities. |
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ALLIED BANK Now celebrating its 28th year, Allied Banking Corporation is one of the country’s
top 10 universal banks. With only 24 branches in 1977, Allied Bank now has 283 domestic branches and a strategic overseas
network in the Asia Pacific, Europe, the Middle East and North America. |
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FORTUNE TOBACCO CORPORATION The country’s leading cigarette manufacturer, Fortune energized the local
tobacco industry and today maintains a large following in the local cigarette market. Its best-selling brands include:
Hope, Champion, Winston, Salem, Camel, More, Fortune, Boss and others. |
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TANDUAY DISTILLERS, INC. |
Maker of the world-renowned
Tanduay Rhum, Tanduay Distillers is the country’s best bet towards global market leadership. For over 150 years,
the company dominates the colored liquor segment in the Philippines and a close second in the global ranking of quality
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ASIA BREWERY, INC. Established in 1982, Asia Brewery is the second largest brewer and bottled water
maker in the Philippines. Its best-selling products include: Beer na Beer, Colt 45, Carlsberg, Lone Star (Light
& Ultra), Manila Beer, Absolute Distilled Water and Summit Natural Drinking Water.
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AIR PHILIPPINES One of the fastest growing carriers in the country. Since its historic
inaugural flight on February 1, 1996 – when it launched its first revenue flights to Subic Bay Freeport, Iloilo City,
and Zamboanga City – Air Philippines has been en route to becoming a major player in the Philippine aviation industry. |
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CENTURY PARK HOTEL Throughout its three decades of operation, Century Park Hotel has pursued a tradition
of making hotel living a highly pleasurable experience. With its helpful staff, great food, impressive amenities and
reasonable rates, it gives its guests a taste of luxurious living at a reasonable cost |
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